The MTN Live it 100 Campus Tour will visit universities across Nigeria in 2026 as MTN Nigeria expands its student engagement programme. The initiative aims to empower students through learning, creativity, entertainment, and digital opportunities.
MTN Nigeria said the tour will reach seven tertiary institutions across the South-West, North-West, South-East, South-South, and North-Central regions between June and November 2026.
The company explained that the programme supports young Nigerians by creating experiences that match their goals, interests, and lifestyles.
Speaking on the initiative, MTN Nigeria Chief Marketing Officer, Onyinye Ikenna-Emeka, said the MTN Live it 100 Campus Tour gives students opportunities to learn, connect, express themselves, and enjoy exciting experiences while staying connected to the digital world.
She said young Nigerians continue to shape the country’s digital economy. According to her, MTN remains committed to helping students learn, create, connect, and grow through innovative platforms.
A statement shared with Saturday Beats revealed that the three-day event will feature activities focused on digital learning, creativity, entertainment, and rewards.
The opening day will feature a Digital Game Village with video games, board games, silent parties, food, drinks, photo sessions, SME exhibitions, product displays, and SIM registration points.
On the second day, students will attend a Content Creation Forum. The session will teach aspiring creators how to produce quality digital content with mobile devices and earn income from their work.
The day will end with a Cinema Experience where students will vote for and watch their preferred movie.
The final day will feature a surprise celebrity guest and a live performance. MTN also announced that one lucky student will win a brand-new car during the tour.
